NOIZ CHAIN ICO REVIEW

Advertising Networks

Re-engineered

with Artificial Intelligence + Blockchain

Already serving 30 million ad impressions per day (with Partners), NOIZ is a Cognitive Ad network that generates 30x higher engagement on advertisements and more revenue for publishers.

NOIZ IN ONE MINUTE

NOIZ is a decentralized ad network that aims at giving control of advertising back to the community, while eliminating fraud, driving engagement and including social impact organizations. NOIZ can be classified into the following parts:

Cognitive Banners for Better Engagement
An artificial intelligence (AI) enabled banner ad, known as Nikola, generates 30x more engagement among consumers and gives advertisers direct access to this engagement. Ad interactions are recorded over the blockchain for transparency.

P2P Ad Exchange:
Advertisers and publishers can connect directly and buy / sell ad inventory over the platform. The NOIZ community sets the standards for quality content by voting against advertisers with bad business ethics, or publishers involved in plagiarism or fake news.

Automatic Airdrop and Rewards Wallet
NOIZ lets advertisers airdrop tokens to consumers for product discounts (coupons), loyalty (reward points) or simply for engaging with the banner ads. The NOIZ wallet allows users to collect these crypto coupons and reward points, which can be redeemed through the offering party or NOIZ partner companies.

Permissioned Privacy protection
NOIZ gives users total control on their private data. By design, it cannot be controlled by NOIZ in any shape or form. Furthermore, users get compensated in NOIZ tokens for sharing their data with the advertisers and publishers they trust.

What are Spambots?

Spambots are the biggest source of advertising fraud today. See how spambots work and wreak havoc on advertising industry, driving down ROI and engagement in current setup. Spambots is a fraud that is now bigger than ATM fraud or theft and results in a loss of more than $19B USD worldwide, making it the biggest type of financial crime on the internet.

What is a Cognitive Ad?

Ever seen those ads in the sci-fi movies that talk back and interact with the users? Those are called Cognitive Ads that let users engage directly with brands or products and speed up the decision process. We have been testing these ads for a while with our clients, generating upto 36% engagement where normal banners deliver 0.40% at an average. Checkout the video below that discusses Cognitive ads in much detail.

Token economics explained

This video explains how NOIZ tokens will be used in the entire NOIZ Ad network and how Advertisers, Publishers, Users and NGOs will play a part in this ecosystem.

THE PROTOTYPE

NOIZ Team has been working on this project for more than 2 years now and finally has a few prototypes to share. Feel free to checkout 3 different prototypes, running in different development threads, lead by 3 separate teams that are making it possible.

ROADMAP

2016 Q1

Hybrid Mobile Marketplace is Created

A framework on how mobile advertising operates is set up by combining premium and performance advertising into a new hybrid mobile marketplace

2016 Q2

Guaranteed Clicks on Mobile Initiative, Premium Advertising PRIME, and DARTS Data Analytics Launched

Initiate big data analytics re-targeting solution that increases the total value of the inventory for marketers The new approach increases the average click-through rate by 65% and gains higher yields for both the publishers and advertisers

2016 Q3

Design NLP/ Cognitive Ad

Develop market leading innovative projects using strong NLP backend and cognitive ads technology

2016 Q4

Artificial Intelligence Multi-language Rollout

AI engine trained and tested on food inventory of 1.5 million restaurants, tested with 87% accuracy across multiple languages

Artificial Intelligence Multi-domain Rollout

Trained and tested on e-Commerce inventory of 40,000 products across several concepts

Artificial Intelligence Deep Domain Rollout

Trained on call center conversations for over 4,000 products and 1,000 elite clients to assist human workforce and business efficency

2017 Q1

NLP (Natural Language Processing) V1 Launched

Better understanding of sentence structure extendable to some paragraphs

2017 Q2

Video First View Ad Network Launched

Curates selected premium mobile app and web inventories that comply with brand safety and can achieve viewable impressions

2017 Q3

Alcanzar Launched

Safety-first demand side platform (DSP) with brand-protection strategy in place to safeguard advertisers’ brands from appearing next to unsafe content

2017 Q4

NLP V2 Launched

Better understanding of non-dictionary words and variations, tested over multiple languages

Chatbot Framework V2 Launched

Support of more conversational cognitive ad

2018 Q1

Cognitive Ad Framework V1 Launched

Rules and click navigation based cognitive ad network integrated with automated data digestion from web crawlers and documents on cloud

Market Launch of Asia’s Leading Bank’s First Lifestyle Cognitive Ad

Cognitive ad with connection to admin platform with strong AI and NLP support, compatible with English and Chinese Linked to 3,000+ linked merchants with full control on content updates, 2.95M interactions and 50,000 unique users since launch

WHY NOIZ

We use AI and Blockchain to fight banner blindness, increase transparency and create trust between advertisers, publishers and users. This eliminates fraud ads and scam bots, which drive down the costs of advertising and increase revenues to publishers.

Select Advertiser, User or Publisher to view the specific problems, solutions and results.

HOW OUR TOKENOMICS WORKS

HOW OUR TOKENOMICS WORKS

NOIZ

The NOIZ platform is a digital ad exchange—the middleman between advertisers and publishers. NOIZ is also the name of the token that incentivizes user engagement and is distributed among advertisers, publishers and charitable foundations in addition to users.

 

Nikola

Nikola is the friendly AI bot behind the cognitive ads, collecting, authenticating and sorting user data. Nikola uses a hybrid AI system; one form of AI to filter out spam-bot-like user actions and another to integrate with NLP technology for improved the cognitive ad conversations.

 

Charitable Foundations

The NOIZ network, advertisers, publishers and users can all directly donate to charitable foundations of their choosing. When users redeem coupons, their tokens will go to charitable foundations rather than back to the advertisers or publishers.

Advertisers

Advertisers pay a digital ad fee to receive NOIZ tokens, which are then used to pay for ad creation, ad space and user engagement. To increase user engagement, the advertiser has the option to offer coupons. When users redeem coupons, the users’ tokens will go to charitable foundations.

 

Publishers

Publishers are media rich sites with high traffic volume. They receive NOIZ tokens in exchange for their advertising space. Publishers can exchange, keep, donate or use their tokens. In the case of using them, publishers pay tokens to users in return for user data. Publishers can also receive tokens from users in exchange for coupons on services, such as subscription fees.

 

Users

Users are people who view the cognitive ads on publisher sites. Users receive NOIZ tokens by engaging with the cognitive ads. Every piece of data, or intent, the user provides is sent to the advertiser. Users can determine what personal information—age, gender, location—is delivered to advertisers and publishers. Users can exchange, keep, donate or redeem their tokens.

Web: https://noizchain.com/
Telegram: https://t.me/noizchainenglish
Medium: https://medium.com/@NOIZchain
Twitter: https://twitter.com/NOIZchain
Facebook: https://www.facebook.com/NOIZchain
Linkedin: https://www.linkedin.com/company/noizchain
Reddit: https://www.reddit.com/user/NOIZchain/

Author: Vincent

Admin Group Airdrop & ICO: https://www.facebook.com/groups/174689159952121/

My bitcointalk: https://bitcointalk.org/index.php?action=profile;u=1190609
Myetherwallet: 0x5A68BedC4609AB68a2f14CD610B06786983Fe804